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Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – after the McLaren team was appraised at £3.5bn in a change of corporate structure in September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, plans to divest a stake in the region of 5%.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Ownership Breakdown

The other shareholders in the team are Mercedes-Benz and chemicals giant Ineos, who both hold one-third of the company.

An official representative said: "We will be making no official statement on this. The management structure of Mercedes F1 will remain unchanged, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Valuation Growth

The deal signifies a substantial rise in worth of Mercedes F1 after Ineos acquired its share for £208 million in 2022.

The rise demonstrates the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport around the world.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458m) at the box office.

It is Pitt's most successful film and the highest-earning sports movie to date.

Current Performance

The Mercedes team are second in the constructors' championship, behind McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer George Russell has won two of the 21 races so far and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

JC
Written by

Justin Carter

A tech futurist and AI researcher with over a decade of experience in emerging technologies, passionate about exploring how innovation shapes our world.

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